Tiffany Ngai




  1. On the Table UX design, Branding  User Research & Bra|\ n
  2. Chef-ager UX design, Branding
  3. LEGERE hotel Content design, Branding 
  4. SONO Type design, Editorial
  5. EPSON Rebranding, Packaging


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©2024 Tiffany Ngai

SONO

Summary

SONO is a contemporary-transitional font family blending elements from classic typefaces like Palatino, Trajan, and Bodoni, offering a unique balance between sobriety and excess tailored for editorial use.Timeline
May – August 2019
United States









Specimen OverviewSONO is a fresh, transitional font that blends unexpected details. Drawing inspiration from classics like Palatino, Trajan, and Bodoni, it's like a mixtape of these styles with a modern twist. SONO aims for the sweet spot—quirky yet balanced, perfect for different kinds of editorial work. 
Understanding and applying font design principles isn't just for aesthetics; it's about prioritizing and making the user experience better, ensuring everyone can access and understand the content, and getting your message across to your audience effectively and clearly.




RecognitionTypography Exhibition: HMCT Gallery
(Hoffmitz Milken Center for Typography)
July–October 2023 

Font specimen featured in the "Do You Have a Platypus?" typography exhibition.

"The exhibition examined the symbiotic relationship between typefaces and quotes, delving into the intriguing interplay where fonts transform the essence of the text, and conversely, how unique fonts imbue new meaning into quotes." (Greg Lindy, Creative Director, Lux Typo)
"Draw Down Books"
(Independent Publisher)
Published in June 2020 Edition 

Designed font specimen was published in the June 
2020 Summer catalog.

Font name: SONO, Regular & Bold




2023 Typography Exhibition




SONO Font Specimen