LEGERE hotel
Summary
The LEGERE Hotel is the newly rebranded Library Hotel in New York, featuring a fresh name and a revamped visual identity with a modern twist on the book theme.Timeline
January–March 2019
United States
Library Hotel is a boutique hotel located in Manhattan, New York City.
About the HotelIt is known for its unique concept, where the rooms are adorned with books and decorations, creating a cozy and intellectual atmosphere for guests. The hotel’s central location in Midtown Manhattan New York makes it convenient for visitors to explore popular attractions in the city.
Project OutcomeThe project revamps the Library Hotel with a fresh look, from macro to micro collaterals. It introduces storytelling through visualizations from brand identity to printed materials and room features, along with partnerships with local artists that make New York, New York.
"LEGERE" symbolizes a new start, bringing a new chapter to the hotel's story and experience.
Current Identity
DirectionRebranding Strategy：
The first step of reconceptualizing begins with a name change.
"Legere" is the Latin translation of the word “to read.”
This shift at the very core of the hotel's identity catalyzes envisioning the less defined and approachable future of the Library Hotel.
What else is new at the hotel?
IntroducingThe LEGERE hotel has launched a creative platform featuring local poets, photographers, and artists, celebrating New York City's unique vibrancy. Their edition-based publications, available at the hotel, serve as both tour guides and sources of poetic readings, offering guests a unique cultural experience.
The curated publications 'Love Letter to New York' and 'Pillow Book' feature insights from locals and hotel guests sharing their love for New York. These unique guides offer a fresh, non-traditional perspective on city exploration, distinct to the LEGERE hotel.
Visual Guide
Photography
Here are the hotel’s room key cards that are utilized to feature local photographer Jane Doe’s work.
This touchpoint provides hotel guests with insights into local creatives.
Printed Collaterals
(Book spread)
Visual Identity Ideation
Creative Solution