Tiffany Ngai
- On the Table UX design, Branding
User Research & Bra|\ n
- Chef-ager UX design, Branding
- LEGERE hotel Content
design, Branding
- SONO Type design, Editorial
- EPSON Rebranding, Packaging
About
©2024 Tiffany Ngai
Tiffany Ngai
About
©2024 Tiffany Ngai
Chef-ager
Chef-ager is a mobile app service that turns home ingredients into chef-quality meals with the private
chef experience.
November 2022 –
January 2023
United Kingdom
We have a problem, a climate problem.
Households account for the largest share of total food waste.
In the U.S. alone, it's estimated that households discard around 76 billion pounds of food annually. Remarkably, 40-50% of food waste occurs at the consumer level.
Unveiling the Scale of Household Food Waste:
How can a user-centered service lead to more sustainable cooking and eating?
1) 80 people have takeouts at home per week.
2) 105 people prefer to have freshly prepared food than pre-made.
3) 110 people enjoy watching others cook.
I want in my food which means that I am 100% aware of the things that are in my food. I like safety.”
Key Insight:
80% of people think
Chef-made food at home > Dining out
Access to high-quality, well-prepared meals at home.It's for those who love home-cooked, chef-prepared meals using their at-home ingredients.
Presenting Chef-ager What
Chef-ager ensures enjoyable, top-quality home meals with your at-home ingredients!
Understanding Why
Eating quality chef-prepared meals at home should be accessible and reduce food waste.
Bringing the everyday private chef experience to your home.
Your own Chef Manager: Chef-ager!
Chef-ager delivers chef-made meals at home, cutting food waste using your ingredients for a quality experience.
(Image: Stage 1. visual collaging)
2) Choose your profile: chef or foodie
3) Define household size to anticipate serving size
4) Indicate your age group to anticipate nutritional needs
6) Pin location to help find your nearest chef-ager profiles
7) Select the preferred meal urgency and time slot
8) Service confirmation
Future Development
– Busy professionals, families, or eco-conscious individuals who value good food and minimizing waste.
Focus on Affordability
– Offer tiered service plans with options for single meals, meal preps, or weekly packages.
User-friendly Platform
– Streamlined interface for booking chefs, specifying dietary needs, and outlining desired dishes.
– Feature a “Meal Magic” function where users can input available ingredients and receive recipe suggestions from partnered chefs.
– Integrate with local grocery stores for easy in-app ingredient purchase (optional).
Minimize Food Waste
– Highlight the chef’s expertise in utilizing all parts of ingredients and creating creative leftovers.
– Allow users to specify food nearing expiry for chefs to prioritize in meal planning.
– Partner with local food banks for leftover donation options (optional).
Building Trust & Transparency
– Implement a thorough chef vetting process with clear qualifications and user reviews.
– Allow for clear communication between users and chefs regarding preferences and dietary restrictions.